Site
Management
Index
Contributed by Jakob Jelling
Print 
Email
What Is The Google Sandbox Effect?
In the age of fair competition you may find it hard to
believe that a search engine may hinder the appearance of a new website.
This is what is currently believed to be happening on more web
servers today. Some programmers have viewed Google as uncomfortable to
rank newer websites until they have proven their viability to exist for
more than a period of "x" months. Thus the term "Sandbox Effect"
applies to the idea that all new websites have their ratings placed in
a holding tank until such time is deemed appropriate before a ranking
can commence.
However the website is not hindered as much as the links that
are reciprocated from other users. Newer links that are created are put
on a "probationary" status until again they pickup in rank from other
matured sites or placed directly by an ad campaign. The idea behind the
hindrance is to prevent a fast ranking to occur on a new website. The
usual holding period seems to be between 90 and 120 days before a site
would start obtaining rank from reciprocal or back linking.
Some advice has been given to have companies you are going to
reciprocate back add your link first to the website. This may help
grandfather your site in, thus reducing the waiting time associated
with "new" websites. People have noticed a 0 page rank when first
signing up and receiving a bolstering 7 page ranking after 4 months.
Why the delay? The fact is, that if people realized how easy it would
be to get a high ranking, would that take away the credibility of the
engine. It depends on whom you ask, but it does seem to be happening
frequently to newer subscribers. Do not discontinue back linking, your
rank will eventually appear.
About the Author:
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.