Articles

Compelling headlines to improve your search engine ranking

By writing headlines that actually appeal to human beings, while also improving your search engine ranking, you can greatly improve the quality of visitor that arrives at your website.

Google SEO Basics for Beginners

As many of us web developers already know, Google is rated by many as the number one search engine in the world. We personally know that our websites get about 90% of their search engine traffic di...

Tips for Successful Pay-Per-Click Campaigns

Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it...

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.

Search Engine Optimization (SEO) and Google

With the addition of this document to their website, the people at Google appear to be trying to frighten people away from search engine optimization altogether. Although they say that "Many SEOs p...

DMOZ in 2005 (a.k.a. The Open Directory Project or ODP)

The original concept of DMOZ was excellent for its time. The DMOZ site's About page makes these statements about the concept, and about the reasons for the directory's creation:

What Is The Google Sandbox Effect?

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website.

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms,...

Branding In Printing

When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A mo...

Quick Internet Marketing Glossary

The many acronyms and abbreviations used in Internet marketing circles are often confusing to newcomers. Learn what they mean with this short glossary.

How to create search engine friendly URLs with Apache's ForceType directive

I dig friendly things, don't you? Operating a successful web site demands smart search engine practices, and that includes the very URLs of your web documents. This article takes a look at how to c...